When you talked with customer beside their big idea, they may be has two basic concern.
How much will it cost?
Usually, cash is a limitation. Most customers want to figure out how much they'll have to spend.
And know what they spends will turn into an even bigger pile
How long will it take ?
The other big constraint is time. No customer ever says "Take as long as you want" And lots of the time, you have a specific event or date the customer wants their software ready for.
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